Using Stories to Make Better UX Strategy
8 november | 19:30 - 22:00
When you’re designing a new service, product, app or website, you want all the parts to work together. You want it to make sense, and be seamless. You want it to be meaningful. But where do coherence and meaning come from?
Victoria Kirk-Owal and Carl Alviani are UX strategists and writers who’ve been tackling this problem for over a decade. Both graduated in Industrial Design. They teamed up and formed their company Protagonist Studio.
They found that the most meaningful experiences usually have the best stories, and a good story always makes a good strategy.
In this talk they will discuss the psychology of storytelling and how designers can take advantage of that tendency to create user journeys and service maps.
They will give real-world examples of narrative prototyping, and show how it can get design teams communicating and working better.
Venue open at 19:00, start of the program at 19:30